A protein supplements brand wanted scale without wrecking their economics. The goal we agreed: grow aggressively, keep gross ROAS above 4. We rebuilt buyer personas from scratch, tested UGC against proven winners, and opened Google Ads as a second channel. Monthly revenue went from ₹4.66L to ₹33L in 90 days. The floor never broke.
What we did
Personas, not guesses
Deep audience research became buyer personas. New audiences on proven creatives lifted May to a 5.65x gross return.
Creative testing engine
UGC and new formats tested against existing winners. Variations of the same audience found pockets that cut cost per acquisition.
Second channel, more headroom
Google Ads opened in June to catch the high-intent demand Meta was creating. Gross daily sales grew from ₹45K to ₹1.06L.
Figures from Meta Ads Manager, Google Ads and the store’s order reports. Delivered with ENSO Business Consulting.