A leading ed-tech brand needed webinar registrations at a cost the funnel could afford. We rebuilt tracking, wrote persona-specific ads, layered YouTube and Demand Gen on top of Search, and scaled spend from ₹61K to ₹27L a month. Cost per lead fell from ₹6,854 to a record ₹559. When efficiency mattered more than volume, we halved spend and still delivered 1,848 leads.
What we did
Precision before volume
Persona-specific ad copy and rebuilt conversion tracking took leads from 9 to 111 in the first month. 12x before the budget moved.
Multi-format scale
YouTube and Demand Gen layered on Search, with audiences built from webinar data. 941 leads at a record-low ₹559 CPL.
Beyond the ad platform
Payment-recovery automation over SMS and WhatsApp brought back 18% of lost registrations. Sub-2-second landing pages lifted on-page conversion throughout.
Figures from Google Ads and the brand’s CRM. Client name withheld, available on request.