Money goes in at the top, and somewhere between the click and the checkout it leaks: a campaign at 0.9x that looks busy, a pixel firing twice, a landing page that loads in four seconds, a hook nobody stops for. We fix the plumbing first. Then we add pressure.
One team owns the whole route: Google Ads, Meta Ads, the creative, the landing page, the tracking and the weekly report. No hand-offs, so nothing gets lost between agencies, and nobody can blame the other vendor.
